New Year Business Tips
New Year’s resolutions can be fulfilled and so can your new marketing strategy for 2014. Remember if you fail to plan then you can plan to fail. So, we’ve brought you a few top tips on not only how you can stick to your New Year’s resolutions this year, but if you use these sensible steps you’re more likely to yield better results from your marketing this year too.
Make goals personal, present and of course positive. Don’t be too general and make sure you set goals specific to you and your business. Keep an eye on the competition but set yourself goals that are relevant to you and set realistic goals for your size business.
Don’t bite off more than you can chew. Set yourself realistic, achievable but of course ambitious goals and set milestones so you and your team can celebrate in your success along the way. This way, everybody will be more motivated to work towards the next milestone and before you know it you’ll have reached the end goal.
Set SMART objectives, specific, measurable, attainable, relevant and timely. That way you can clearly see if you’ve achieved your goals and use the results to set future ones. Once you measure the results of a specific goal or campaign then you can work out whether it yielded a good ROI and whether to invest more heavily in this area next time around.
Don’t get carried away and set reams of goals, be specific and focus on those that will reap the biggest rewards. This will then have a positive knock on effect to other areas so you’re actually hitting a few birds with one stone.
Remember you’re not alone, identify other people who can help you reach your end goal. Research shows if you enlist the help of others you’re a third more likely to achieve your goal. Make sure you engage with someone you can trust and is most likely to be able to help you reach your goal. This may involve outsourcing some of your marketing efforts to specialist companies and let them do what they know best while you sit back and reap the rewards.
It’s completely normal to run into road blocks along the way. But when you’re setting your goals try and foresee as many of the likely hurdles as you can and think how you’ll navigate around these so if they do arise you’re ready to face them
So remember you can stick to your New Years resolutions this year as long as you think about your goals and what it is you want to achieve from your marketing strategy. Don’t forget to learn to walk before you can run and set goals that are ambitious yet realistic and set milestones along the way to keep the momentum going.
If one of your business goals is to reach more customers this year then get in touch with us today and let us help you achieve your goals!